the letter · weekly
the 0.01 letter
one letter, most weeks. written the way i'd write to a friend who is also trying to get better at something difficult.
01
what it is
not a sermon.
when i was thinking about starting this, one thing was clear: it must not be serious and performative. it has to be true to me, true to what i care about, true to what i think is valuable.
i see every reader as a companion who is on the journey with me — the journey of going from 1 to 0.01. it is by no means a sermon from someone who is already there. it's an appeal to anyone who wants to walk it too.
what tends to show up
seven things, loosely held.
- marketing, branding, brand building
- ai, and its use in ordinary days
- popular science
- writing, sometimes
- drawing, sketching, painting
- books, and new things launched
- products, and how they get made
none of these is properly a category. that's intentional. in a time when everything is so structured and polished, it's become almost impossible to tell what was written by a machine and what came from someone's own voice.
02
from the archive
letters so far.
- 001 journey of understanding unresolved problems the first one
- 002 what taste actually is, and why it can't be taught quickly soon
- 003 the difference between finishing and stopping soon
- 004 drawing badly on purpose soon
the archive fills up as the walk goes on.