the letter · weekly
the 0.01 letter
one letter, most weeks. written the way i'd write to a friend who is also trying to get better at something difficult.
01
what it is
not a sermon.
when i was thinking about starting this, one thing was clear: it must not be serious and performative. it has to be true to me, true to what i care about, true to what i think is valuable.
i see every reader as a companion who is on the journey with me — the journey of going from 1 to 0.01. it is by no means a sermon from someone who is already there. it's an appeal to anyone who wants to walk it too.
what tends to show up
seven things, loosely held.
- marketing, branding, brand building
- ai, and its use in ordinary days
- popular science
- writing, sometimes
- drawing, sketching, painting
- books, and new things launched
- products, and how they get made
none of these is properly a category. that's intentional. in a time when everything is so structured and polished, it's become almost impossible to tell what was written by a machine and what came from someone's own voice.
02
from the archive
letters so far.
- 001 journey of understanding unresolved problems the first one
- 002 what taste actually is, and why it can't be taught quickly soon
- 003 the difference between finishing and stopping soon
- 004 drawing badly on purpose soon
the archive fills up as the walk goes on.
no cost, no schedule you must keep
get the next one.
it lives on substack. leave whenever you like.